When Ninja and BeardedBlevins launched their "Family Fortnite Friday" live streams, they entrusted me with creating the branding. Working closely with Andre Rojas, we developed a visual identity that complemented their current brand styles while establishing a unique and distinctive look.
The streams highlight the dynamic between Ninja's competitive edge and BeardedBlevins' laid-back demeanor—a contrast we made central to the branding. I explored multiple logo concepts, ultimately finalizing two design variations that captured the playful, comedic tension of their streams.
In addition to the logos, I designed a full suite of live stream graphics to enhance the Friday broadcasts. These visuals boosted viewer engagement and set the tone for each stream, creating a cohesive and memorable identity. This strong branding foundation proved pivotal in attracting sponsors, culminating in a partnership with Ninja Sushi. The result? "Family Fortnite Friday" became a standout event in the gaming community, perfectly aligned with Ninja and BeardedBlevins' personalities and paving the way for ongoing success.
Project Scope
- Brand Development
- Graphic Design
- Motion Design
- Graphic Design
- Motion Design
Deliverables
- Brand Book
- Live Broadcast Assets
- Live Broadcast Assets
Logo Design
Approved Sketch Draft
Primary: Stacked
Primary: Landscape
Alternate: Stacked
Alternate: Landscape
LIVE BROADCAST ASSETS
Scene Transition
Starting Scene (loop)
