Shepherd’s is a made-to-measure luxury menswear brand co-founded in 2023 by Kansas City Chiefs kicker Harrison Butker, alongside Chris Cottrell, Nathan Price, and Austin Wright. The brand specializes in custom men’s suits, dress shirts, jackets, tuxedos, and more, pairing timeless design with access to some of the world’s best fabric mills and European-made garments. Through its showrooms and online fitting experience, Shepherd’s offers a world-class, client-focused process built around precise fit, refined styling, and exceptional service.
Shepherd’s brought me on to edit short-form video content, beginning with reels that helped strengthen the brand’s presence across social platforms. Early in the project, I created a custom logo animation that became a consistent branded element throughout the video work, giving each deliverable a more polished and recognizable identity.
My work with Shepherd’s has since expanded across campaign-driven and evergreen content, including Christmas season product ads, launch collateral for their second showroom location in Dallas, accompanying shorts and reels, and ongoing social media edits. Across each piece, I focused on shaping footage into refined, intentional videos that reflect the brand’s classic menswear identity while highlighting its custom fitting process, luxury materials, European craftsmanship, and one-on-one customer experience. The result is a growing body of video work that supports Shepherd’s continued expansion while communicating the elevated nature of the brand.
Project Scope
- Video Editing
- Motion Design
- Content Strategy & Planning
- Social Media Content
- Motion Design
- Content Strategy & Planning
- Social Media Content
Deliverables
- Logo Animation
- Social Media Video Assets
- Christmas Season Product Ads
- Location Launch Video Assets
- Social Media Video Assets
- Christmas Season Product Ads
- Location Launch Video Assets
Logo Animation
Dallas Showroom Launch Assets
A Shepherd's Man Promotional Video
Short-form Promotional Content
Christmas Season Product Ads
Genesis 1:1-3 (Version A)
Genesis 1:1-3 (Version B)
The Gift Card
